February 9, 2017
If there has been one game-changer in the contact/call center over the last decade, it has been social media. It is at once both an excellent channel for real-time communication between you and your customers as well as a powerful platform to spread your message. Every year, the most popular social media channels only become more popular and more integrated into our everyday lives.
With popularity comes opportunity. Below, we included our infographic detailing some of the cold hard numbers around social media. In light of these statistics, it is clear: social media is an essential part of the modern customer experience. Every business should seize this opportunity to take advantage of it.
Explore the Potential of Social Media
- 2.8 Billion People Are on Social Media
- Facebook Users Spend an Average of 20 Minutes per Day on the App
- There Are 130,000 Active Advertisers and Marketers Using Twitter
- More than 50% of All Social Traffic to B2B Blogs and Websites Comes from LinkedIn
- People Referred to Customer Websites by Pinterest are 10% More Likely to Make a Purchase
A Surefire Way to Enhance Your Customer Experience
With almost half the world’s population on social media, businesses have the chance to reach more people more easily than ever before. By targeting or micro targeting your audience, establishing real connections with real people, and delivering personalized service to your customers, social media can truly enhance your customer experience.
Download the Ebook: Call Center Strategy 102
One of the biggest hardships with managing a social media presence is the division of labor. What responsibilities are held by the marketing department? Which fall under the umbrella of the contact/call center? Instead of drawing a hard line between these two teams, we encourage collaboration. Download Mindsight’s ebook, Call Center Strategy 102, and learn how these two departments can work together to create a more impactful social strategy.
Like what you read?
Mindsight, a Chicago IT services provider, is an extension of your team. Our culture is built on transparency and trust, and our team is made up of extraordinary people – the kinds of people you would hire. We have one of the largest expert-level engineering teams delivering the full spectrum of IT services and solutions, from cloud to infrastructure, collaboration to contact center. Our highly-certified engineers and process-oriented excellence have certainly been key to our success. But what really sets us apart is our straightforward and honest approach to every conversation, whether it is for an emerging business or global enterprise. Our customers rely on our thought leadership, responsiveness, and dedication to solving their toughest technology challenges.
Contact us at GoMindsight.com.
For Further Reading
[Strategy] Reduce Agent Attrition in the Contact/Call Center